Why do people say rings don't mean anything?

rings are the only thing its the ultimate victory a Charlse Barkley can walk up to steve kerr and hey i got an mvp than steve kerr will say so i have 3 rings, than kobe will come along and say i got 5 than jordan wil say six with 2 3 peats than bill russell can 11 never been done by anyone else. you get the picture.